Boobs Over Belly Buttons

The social media trend #BellyButtonChallenge was slammed by campaigners and charities for putting body image pressures on women.

Originating in China, the craze saw women around the world reaching behind their back and round their waist in an attempt to reach their belly button.

Thankfully, the trend has now been replaced by a movement with a far more positive message.

#BoobsOverBellyButtons is a new campaign created by lingerie brand Curvy Kate in partnership with breast cancer charity CoppaFeel! - and it's a trend we can really get on board with.

Curvy Kate's website explains the idea behind the movement: "We want to encourage you guys to check your boobs and get to know what normal feels like…rather than doing these ridiculous body-shaming (and downright painful) demonstrations."

Check out more at CoppaFeel to join the boob revolution!



Also in Blog

Natalie Angel from @letmetrybeforeyoubuy
Natalie Angel from @letmetrybeforeyoubuy

The ever amazing Natalie Angel from @letmetrybeforeyoubuy tries some of our new colours and styles!  Check out the collection here: https://www.curvy.com.au/collections/natalie-angel-lmtbyb-june-2024
Read More
Your dream bra is one click away ❤️
Your dream bra is one click away ❤️

Curvy isn’t about fitting in, it’s about celebrating YOU in all your glory. 🎉

Our array of choices honors your individuality, blending style with the snug hug your body loves. 🤗

Your size, your style, your statement – Curvy’s here to celebrate them all, just like a good friend should. ❤️
Read More
Wave Goodbye to Dressing Room Blues
Wave Goodbye to Dressing Room Blues

So, the next time someone mentions buying bras online, maybe you'll be the one giggling – not with skepticism, but with the secret knowledge of the endless possibilities and comfort that Curvy offers.
Read More